I have nothing against the concept of being famous which is quite a normal thing but I do have a problem with the idea of wanting to become famous just for the sake of it. And treating yourself as a brand, curating your internate image doesn’t change the fact that you’re still a normal person like everybody else.
Just like Manu, I’ve struggled with the whole personal brand concept. Working in the Salesforce ecosystem as I do, a lot of effort has to be put into your brand to stand out. I’ve seen people burn out and fade away because of it. I tried for a while myself, but realized being a “brand” is not important to just being me.